How to reconstruct the smart home market

2019 has become the commercial year of new smart home retail, and a new battlefield for new smart home retail “exploration and killing”, and the current new smart home retail landing ecology has emerged, with direct new retail stores built at enterprise level, aggregated new retail stores built at platform level, and upgraded new retail stores built at traditional retail level, already ready to be launched.

How to reconstruct the smart home market

Jack Ma first proposed the concept of “new retail” in 2016, which is a product of the “bottleneck” in business development of traditional retail industry and a generalized “concept” spawned by the innovative development of retail mode and form. It is a generalized “concept” created by the innovative development of retail models and formats. Its core lies in the “combination of online and offline”, and the core of landing lies in the “deployment, circulation and management of data”.

For the smart home industry, driven by the demand of consumer upgrade, the commercial dimension must be optimized and upgraded, new retail is the apocalypse and new path, and service is the closed-loop item and standard door.

Smart home new retail commerciality of the first year with smart speakers, smart door locks, smart cameras, sweeping robots and other product categories of multi-point explosion, smart home quickly to the C-user sink into the trend, the user base is unprecedented expansion, the smart home industry large-scale feed retail ready to go.

Traditional smart home manufacturers, cross-border Internet platforms and multi-role camps have focused on the reshaping and exploration of new smart home retail, testing the experience stores under the new retail mode in offline pan-channels such as home stores and chain supermarkets, recording, managing and operating offline operations by digital means, breaking the restrictions of time and space, and reconstructing the “new brand “and “new communication”.

In 2019, it will become the first year of commercialization of smart home new retail, and a new battlefield of smart home new retail “exploration and killing”. ready to be launched.

The new retail of smart home is a data-driven reconstruction of people, goods and fields, and the data comes from consumers.

Everyone is still those people, but with the trend of consumer upgrading, the demand has been sublimated, and consumers are more diversified, personalized and sovereign. Coincidentally, everything in smart home is, in the end, an industry around people.

Early smart home around the high-end hotels, multi-storey villas, senior apartments of the crowd, and the current and future, will be around a broader market and buying population, especially the new wave of consumer upgrading groups.

Whether manufacturers build their own offline stores, or with supermarkets, home improvement, custom homes, operators and other joint offline experience stores, consumers will see more and more smart home stores, products will be more and more dazzling, the consumer”s smart home contacts are being reshaped in all aspects, not just the literal concept of publicity.

Goods smart home products are heavy experience-based products, smart home products as the main body of the goods, can not just be displayed on the shelves of the new retail entity stores, lost the vitality of smart home products, while purely rely on the commodity price difference to earn a profit model is not suitable for smart home.

In front of e-commerce, traditional offline stores may not have price advantages, but they can provide richer shopping scenes and more friendly shopping experience. With the gradual opening of smart home ecosystem, smart home products with different communication protocols can be compatible with each other, which greatly improves the dilemma of low smart home experience, and this is the reason why the new retail development of smart home is so fast.

The ultimate experience sense advocated by the new retail is the soul of the offline experience store of smart home. At the same time, the smart home market is still in the primary stage of educating users, and users must be substituted into the real-life smart life through the scene construction of offline experience store.

Through single point scenes, set scenes and whole house scenes, the actual feeling of smart home products and systems will be directly branded into every nerve of consumers through real restoration, thus enhancing consumers” awareness and gaining users” trust, which is also the most direct and fastest means of promotion.

Although smart home is a low-frequency home consumption scene embedded in a high-frequency retail scene, smart home goods must always be fresh, the iteration of hardware and software must be fast, just like the seasonal clothes of the mall, the seasonal fruit of the fruit store, the new cell phone of the cell phone store, the hardware update of the new offline retail store of smart home should be set into scale, and the periodic iteration of software should be upgradable online at any time.

The new retail platform of smart home in the face of the consumer end of the pre-sale, sale, after-sales links must be seamlessly connected, sales and services, with customer experience as the absolute priority, with a system with all the data to speak realistically.

Pre-sales, merchants online synchronization of product information interpretation, comparison and other rich data, users to view and consultation is also more convenient, data to obtain customer pre-purchase resources, pre-precision management and matching.

During the sale, the offline experience store presents new data such as price and function at any time, which can continuously improve the user”s willingness to buy and contact frequency, and all offline experience feedback. At the same time, through AI vision, sensing and other technologies to capture user portrait data, record and analyze the customer shopping route and coordinates. According to the data feedback from the sales side of the store, we will discover the associated value and change the way of product marketing, supply chain management and channel placement.

After-sales, delivery, installation and commissioning one-stop realization, real-time online tracking of the service process, online monitoring of equipment, user product experience feedback to the front-end design and development, front and back-end data closed loop.

Single product can meet part of the pain point demand, but can not cover the front installation as well as the overall smart home universal demand, smart home in the new retail store scenario, must be sufficient to deal with the whole house smart experience-based demand.

With the continuous iteration of smart home product form, the offline retail store will definitely become easier and less costly to build, and the experience becomes the main decision factor for purchase, which is the ultimate purpose of the new retail window of smart home by matching the user”s pain point demand through multiple scenes and eventually converting into sales.

As industry insiders, we all expect to walk into more and more smart home new retail stores when shopping with our family or friends, and share with them the life changes brought by intelligence.

Outlook for each of us, online and offline integration of omnichannel shopping has become the mainstream consumption, smart home is also only one of the branches of the new retail revolution, the reason why it can quickly ride on the wind, thanks to the depth of the combination of smart home and AIoT trend, AIoT topic lifeblood is also around the people to build.

If Taobao era, is through the Internet online way, all industry chain channel list to do the optimal comb. AIoT era fragmented consumer behavior, has made the traditional single online or single offline retail way can not continue, more complex industry chain need to reorganize the supply chain and channel chain.

For the smart home industry, the number of participating camps and roles is increasing, and the channel shipment mode and volume are also changing dramatically. The ultimate magic weapon for breakthrough is the new retail revolution, and more online and offline combination of pan-channel new retail mode will be highlighted.

New retail is the new path for smart home to reach users, with massive data to build a new retail industry value chain of smart home, so that smart home into thousands of households is just around the corner.

How to change our lifestyle in a smart home

The intelligent trend has already entered our lives, smart phones, tablets and other devices have become an important part of our lives. Many traditional home appliances surrounding intelligent our family have also have new changes. Relying on smartphones, the prototype of intelligent home has been formed and gradually enters our lives.

In addition to various terminals, intelligent home is inseparable from the network. Through the mobile data network or wireless network in the home, you can “move”, we can manage and control them through your mobile phone. With more and more 5GHz WiFi, the larger network bandwidth will lay the foundation for the rapid development of smart home. So what can the smart home era bring to us?

Intelligent makes home varies

Under the common role of intelligent and wireless networks, many things in the family have quietly changed.

At present, many smart home products appear in the field of view. By small modification, power outlets, electric lights, etc., will have a wonderful change. Through WiFi network, download related applications on your mobile phone, we can use mobile phone to control power to turn off, use your mobile phone to adjust the lights of the light, play music in the mobile phone in wireless way … The contact between many products and mobile phones in the family It is getting closer. The idea of using mobile phone to control the family in concept video has changed to reality, and gradually enter our lives. Terminal manufacturers have also begun to build software and hardware unified platforms to link these products.

In the future, through the mobile phone we can control more things in the family, in addition to control, personal usage habits, etc., will be shared in these devices, through simple connection, using mobile phones, or even through voice, gestures We can complete the control and adjustment of one thing in the home, easily control everything in the home.

TV status will increase

In the Internet age, people”s enthusiasm for TV is not so high, many young people may have no longer watch TV, and video content is available through computers and mobile phones. However, with the rise of smart TV, the status of TV in smart families has become important.

Smart TV allows TV to access the network. The smart system for large screen design allows us to get the same application experience as in your mobile phone. At present, the exclusive application of TV has also been launched, and a smart TV has established an application ecosystem like a smartphone, which can also interconnect with applications used by mobile phones. At the same time, the mobile phone can also act as a remote control through infrared or wirelessly, and the large screen is associated with the small screen.

In addition to their access network, smart TV, through DLNA, Miracast, AirPlay also allows mobile screen content to televise on TV through wireless way, so that the TV has become a smartphone”s extension, so that exciting content and more people More convenient to share.

It can be seen that although people have access to video, modern smart families, television undoubtedly there is an indispensable important position, but also intelligent products in black home appliances.

How to change our lifestyle in a smart home

White electricity enters the intelligent era
In addition to smart TV, many home appliances in the family have also started intelligent attempts, and the range of functions and controls is extended through the network. Among them, the temperature system in the family is controlled by the Internet of Things to attract our eye.

Internet of-connected air conditioners allow us to understand the air and temperature status of the mobile phone through mobile phones, users can directly control air conditioners, not only to be at home, or even at work, according to the temperature, humidity of indoors Changes to control the operating status of air conditioners.

In addition to air conditioning, the current washing machine also uses a similar Android system similar to smartphones, we can make more personalized settings to the laundry program to ensure you satisfied with the laundry. At the same time, after installing the corresponding app, you can always understand the progress of laundry, control through the distance, and even send a text message, the washing machine in the home will start start.

The development of the Internet and intelligent platform allows white home appliances to our experience beyond our imagination, and through mobile phones, we can better use these appliances, through time and space, let them better serve us.

Intelligent kitchen and shoulders are easy and healthy

As the saying goes, “People are good as the sky.” Is the intelligent trend have to enter the kitchen? The answer is of course affirmative. To say that the intelligent products in the kitchen are undoubtedly to talk about the changes in the development of the network to the refrigerator. The refrigerator in the Internet age can manage the food in your refrigerator according to the user”s settings. Through the Internet of Things, we can easily understand the storage status of food in the refrigerator, the quality of food, which can be easily obtained by the user, and through the network, we can also understand these situations anytime, so we can make a recent food purchase. Plan, or a more detailed understanding of your own recent dietary conditions and food storage.

The kitchen intelligent development allows us to better specify their own diet, and adjust it according to the personal physical condition, bring us convenient and healthy experience.

Home intelligence has become an epidemic trend and spreads to all aspects. In this process, many things we need to face every day will change. These changes have subverted a lot of past lifestyle, with mobile phones – centered control, management methods will appear more in front of us, and put home into mobile phones will become a reality. Are you ready for these changes?

In which fields can smart home control be applied

Smart home as a new way of life, through information technology means to build community management, to create a smart home control system, significantly improve the quality of life, for the public to bring the convenience of “wireless” life and the beautiful dream of digital, information-based life. ZeroDog intelligent home control system covers home intelligent environment system, linked lighting system and curtain system, from visual, tactile, sensory and other multi-dimensional research, to provide each family with a lightweight intelligent home control system, so that your relationship with home is more intimate.

Focusing on the research, development and manufacturing of whole-house comfort and smart home products, Zero Dog Intelligence takes HVAC products as the starting point and core advantage, and stabilizes the powerful artificial intelligence and big data cloud platform technology to let 100 million families around the world enjoy intelligent, comfortable and energy-saving home life, leading the smart home into the AI era. At present, Zero Dog lightweight smart home control system is widely used in four major fields.

What fields can smart home control be applied in

I. Intelligent Office

Intelligent office has entered a mature and stable stage, and the economic benefits and significance brought by intelligence have been deeply rooted in people”s hearts. Zero Dog intelligent system can effectively save the cost of electricity for enterprises, improve efficiency and enhance the corporate image. Office, meeting, meeting can be linked through the whole remote control system air conditioning, curtains, lighting and other major equipment to meet the needs of modern enterprises with high efficiency. If you forget to turn off the equipment, you can also remotely view and control the equipment.

Second, intelligent villa

The villa has a large area, many rooms, and the utilization cost of large spaces such as garage and garden is high. Creating a more environmentally friendly, convenient and fast energy-saving living environment system is the top priority of intelligent villas.

Zero Dog”s intelligent heating and cooling system, intelligent lighting system and intelligent curtain system ensure villa owners to live comfortably and peace of mind, and the remote app control system helps us to cross the limitation of time and geography and eliminate worries.

Three, intelligent large flat and apartment

Home is our harbor, so that the tiredness of the day dissipates and gives the warmest comfort. ZeroDog intelligence melts innovative thinking into practical application to make home better. Light remote control, adjust the brightness and darkness to improve the light in the room. Tmall Genie voice remote control, making the home more intelligent, convenient and fast.

Fourth, intelligent hotels

The hotel represents the image of the city to a certain extent, how to use advanced science and technology to improve the humanized urban habitat experience is a problem that Zero Dog Intelligence has been thinking about. Intelligent application in the hotel temperature control equipment, fresh air equipment, curtains, etc., intelligent hotels came into being. Zero Dog Intelligence linkage temperature control equipment through intelligent systems, through the new air equipment to improve air quality, but also remote control of lighting, curtains and other hotel room objects, so that the hotel becomes more warm, convenient and comfortable.